Before delving into SEO optimizations, those that aim to improve the organic ranking of a site, it is worth defining some essentials to optimize a website. SEO, a profession in itself, deserves at least one book to cover the basics.

A USP is a Unique Selling Proposition. Also known as a value proposition. Ideally, a website includes a USP or tagline in its header to clarify the offer of services and or products.

The values pursued by digital nomads are freedom and flexibility. Outsite, a community of inspiring locations for flexible workers offers several addresses in Europe - Lisbon, Porto, Biarritz - and continues its expansion.